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Creative Spark: A creative leadership series

Welcome to Creative Sparks—a leadership series where vision meets vulnerability, bold ideas meet practical tools, and creativity isn’t a bonus… it’s the baseline.
If we haven’t met yet, I’m Jeff Burt. I’m the founder of Eclipse Creative, a company built on the belief that great ideas deserve to be seen, felt, and remembered. But beyond my role as a business owner, I’m someone who’s spent decades building, leading, and learning—often all at the same time.
This series was born from conversations. Real ones. The kind that happen in the quiet moments after a pitch, around a firepit at a leadership retreat, or on a call when a team member says, “Can I be honest with you?” These are the moments that spark growth—creative, personal, and professional.
Over the years, I’ve come to believe that leadership isn’t about having all the answers. It’s about having the courage to ask better questions. It’s about showing up fully—especially when the path isn’t clear. And it’s about staying lit from within, even when external things get messy.
What You Can Expect from This Series
Creative Sparks isn’t a playbook. It’s not a step-by-step guide to becoming the “perfect” leader (spoiler: that person doesn’t exist). What you’ll find here instead is:
- Stories from the trenches of business, brand-building, and bold decisions
- Reflections on growth—what fuels it, what threatens it, and how to sustain it
- Practical insights on leading creative teams, building culture, and navigating change
- Moments of real talk about doubt, resilience, and the messiness of leadership
Some posts will be tactical. Others will be philosophical. All of them will come from lived experience and the values that guide everything we do at Eclipse Creative: creativity, growth, commitment, enthusiasm, collaboration, and community.
Whether you’re leading a company, a team, or just yourself through a season of change—I hope you find something here that sparks a new idea, a shift in perspective, or the courage to try something bolder.
– Jeff